Why SMMEs should podcast

There’s nothing new about podcasting – it’s just a new name for what was called “audio blogging” in the 1980s.

But what is new is the phenomenal pace of this medium’s growth in recent years. It has been fuelled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more “downtime” caused by the pandemic.